Part 2 in a three part blog series. How do you create a strong personal brand and why is it necessary for resume appeal?
If you’re just tuning in, pause for a moment – you don’t want to miss the vital information found in Part 1! If you’ve already seen that part of the series, you now know how important it is to target your resume to a specific employer and audience. This applies to your resume in a general sense. Here we’re going to get a little more specific.
Branding is a part of all business life. Entrepreneurs and business owners brand themselves all the time...but aren’t they the professionals? That’s when it’s most important, isn’t it?
Never miss the opportunity to brand yourself, and your resume creates the perfect opportunity. Think of your resume like a sales pitch. Corporate marketing bigwigs always go into their sales meetings with a strategy in mind – if your resume is your sales pitch, shouldn’t you be focusing on a branding strategy too?
Like your Momma always said – you are special!
There is no one quite like you, make sure to let your potential employer know that by creating a strong personal brand.
If there is anything that has changed in the world of resumes, it is personal branding. Just like any other product or company, job seekers also need to brand themselves to distinguish them from their competitors.
Consider and gather any information that could help to establish your value and support your own unique personal brand. Evaluate your experiences, skills, and accomplishments and focus on the exclusive value that these points can bring to your targeted role. While keeping in mind that your information needs to directly relate to your target position, ask yourself if you have:
Earned exceptional marks or awards that could set you apart from your competitors?
Received letters of recommendation, recognition, or noteworthy performance evaluations?
Been published in print or online for any topics relevant to your desired role/field?
Delivered demonstrations, introductions, lectures, or speeches in public or online?
By compiling this information, you will be better able to strategize and develop an persuasive, personal branded career marketing document that will captivate your target audience.
Some may not have as many of the above benchmarks to work with. If you’re in a position where your personal achievements and extracurriculars aren’t exactly numerous, simply ask yourself this question: what skills do I have that can appeal to this particular employer.
This loops back into building a targeted resume, but branding and demographic targeting go hand in hand. When you’re aware of your employer and what they’re looking for in a very specific context, you better know how to discuss the skills and experiences you do have in a context that meshes with their standards.
Now you know about how to craft a resume based on what your potential employer wants and how to use personal branding tactics to make your resume appeal to them even more. In the last installment of Modern Resume Strategies, we take a look at an often overlooked area of resumes – accomplishment statements.
Certified Resume Strategist
An Independent Consultant and Owner of Paradigm Resume Services, Kamee is dedicated to propelling the careers of professionals across all industries, occupations, and career levels through the strategic creation of personal branded, captivating career marketing documents.